Web Marketing

There’s no point in spending heaps of money building the best looking website on the internet if no one can find you – it’s like having a retail shop and hiding it down an unmarked alley.

Whether you know the difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) marketing, or you think that this Web marketing speak sounds, Gattin can deliver high quality traffic to your website.

What is Search Engine Marketing?

Search Engine Marketing or SEM, is the process of improving the visibility of websites in search engines. SEM methods include:

  • Search Engine Optimisation (SEO)
  • Pay Per Click Marketing (PPC)
  • Social Media (SMM)
  • Google Mapping (GMM)
  • Area Marketing (having your website show up when people seek a service in a specific area)

SEO (Search Engine Optimisation)

SEO or Search Engine Optimisation, is the process of increasing traffic to websites from search engines by improving internal and external aspects of a website. It is basically the process of improving your ranking or position in the organic listings on Google, Yahoo, Bing and other search engines. Having a website that ranks on the first page of these sites is no longer a luxury – it is essential for every digital marketing strategy!

 

Our Web Marketing services include:

  • Leading on-site optimisation
  • High quality link building
  • Local Optimisation
  • Expert Content Creation
  • Analytics and tracking
  • Social media
  • Google mapping
  • Ad-words
  • Area marketing

 SEO Audit and Setup

The first step when engaging with new clients is to perform an SEO Audit. This audit looks at all on-site SEO elements, that is your meta tags, content, code and so on. We will then generate a document of changes required in order for you to increase your organic ranking and visibility on the search engines. If you don’t have Google Analytics or Google Webmaster Tools set up, we can set these up for you.

SEO Website Restructure and SEO Copy-writing

Your website should be built for users firstly, and for search engines secondly. Often as part of the SEO Audit, we identify areas where new content is required, or where content can be optimised for users and for SEO purposes. We also often find opportunities to restructure the website based on SEO guidelines and usability. Gattin offer an experienced team that will assist in both of these areas to ensure your website is the best it can be.

SEO Monthly Management

SEO is not a short term project, it’s ongoing. Why? Firstly, the engineers at Google and other search engines are constantly changing their algorithms to improve the relevance of search and to stay one step ahead of the spammers. Due to this constant change, often called the “Google dance”, one day you may appear in position one on the search engines, and the very next day you could be on page ten. Secondly, your competitors are also forever changing. Your existing and new competitors could knock you down a few positions or even onto the second page so you will need to continuously monitor and adapt your SEO strategy. And lastly, links to your website will change or be removed, so again, you need to monitor and adapt your link building strategy.

For the above reasons, we offer a SEO Monthly Management service which includes:

  • Constant monitoring and adaptations based on search engine algorithm changes, new developments and competitor changes.
  • Monthly reports

After three months of the campaign being launched, should any of our clients not be satisfied that we have achieved their business goals by increasing their website traffic, we will refund one month’s management fee – no questions asked.

If you are interested in any of the above SEO services and are looking for an ethical and trustworthy SEO company, please Contact our SEO Team to discuss your requirements.

The key benefit of Search Engine Marketing (versus other offline marketing) is that your traffic is pre-qualified… your ad is shown when someone is searching for a relevant keyword, not during an ad break when someone just wants to see the end of their favorite program.

DID YOU KNOW?

  • 81% of websites are found via search engines
  • Over 80% of all online searches are performed on Google
  • The first page of search results receives 90% of all click-through traffic
  • The first ranking position in the search results receives 42% of all click-through traffic